Professional Summary
Senior AI Product Designer with 13+ years across B2B/B2C, enterprise SaaS, telecom, fintech, DevOps, and e-commerce. Transforms complex, data-heavy workflows into intuitive user experiences. Combines UX strategy, research, and high-quality UI craft with hands-on, code-first execution. Designs trustworthy AI experiences with confidence scores, human-in-the-loop controls, and operator overrides. Experienced in regulatory and billing compliance.
Experience
Lead Product Designer
Partner - Telecom & Fintech
02/2022 - 06/2026
- Cross-Functional UX/UI Lead: Sole UX/UI design lead, collaborating with multiple IT teams across Telecom, CRM, ERP, DevOps, fintech. User Research: interviews, field studies, war-room pilots, usability tests.
- Core CRM: Partner's operational backbone, used across nearly every department and serving roughly a third of Israel's population. Adapted for tablet and mobile, plus a standalone tablet rapid-sales system.
- Cellular Sales B2C: Cut average handling time from 9 to 1.5 minutes by combining multiple lines, numbers, and devices into one transaction.
- B2B Provisioning & Billing: Increased throughput ~30% and eliminated ~10% billing leakage by simplifying nested enterprise orders, quotes, and automation.
- AI Call Summary: Shipped an AI-powered feature that streamlines call handling across the core CRM, with source verification and daily use by reps and managers.
- Fiber Dispatch: Replaced table-based dispatch with a live map and prioritization, now in daily use. Designed and demoed an agentic AI concept where AI proposes, and admins decide.
- Partner Electric: Electricity-market launch, live in 2 months - full regulatory and billing compliance.
- Design System: Built following Atomic Design - adopted across products with front-end engineers.
Head of UX/UI & Creative
ElephantStock - US e-commerce
06/2019 - 01/2022
- Growth & Scaling: Contributed to 3x revenue growth as the company scaled from 30 to 200+ employees. Collaborated with US teams in Israel. Google E-commerce Growth Lab (Top 10).
- Design Leadership: Built, hired, and mentored the design team from scratch.
- Conversion & Experimentation: Streamlined mobile-first checkout from 5 steps to 3 across a 200K+ SKU catalog, improving conversion through A/B testing, polls, and funnel analytics.
- Product, Branding & Marketing: Led UX/UI, product design, full branding, and creative strategy across marketing campaigns, email, and video.
Product Designer
Niloosoft - Hunter HRMS, Enterprise HR SaaS
05/2013 - 07/2018
- First & Sole Designer: Designed the product and brand from scratch - a multilingual enterprise HR platform covering sourcing, recruitment, onboarding, and employee management.
- High-Volume Hiring Workflows: Designed end-to-end applicant tracking, advanced filtering, results matrices, permissions, and role-based interfaces.
- Multi-Sided System: Designed for 4 user groups - recruiters, hiring managers, employees, and candidates.
- White Label: Adapted Hunter for enterprise clients, designed branded career websites and a mobile video interview app.
Education
Diploma in Graphic Design & Visual Communication - Western Galilee College (WIZO branch)
Additional studies: UX/Product Design, Animation, Front-End, AI Security
Languages
English (fluent), Hebrew and Russian (native)